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All CollectionsAbandoned Cart RecoveryFAQ
How are clicks calculated for abandoned cart emails?
How are clicks calculated for abandoned cart emails?
Updated over a year ago

The engagement metrics are based on each cart + stage combo, but not unique people.

Example scenarios:

  • If a customer clicks on two different email stages that belong to the same cart it counts as 2 clicks.

  • If a customer clicks the same email twice it only counts as 1 click.

  • If a customer clicks on two different emails that belong to different carts (they created a cart, abandoned, then created another cart and abandoned), it counts as 2 clicks.

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